Digital Marketing
Become a digital marketing expert with 'The Complete Digital Marketing Course,' covering SEO, social media, email marketing, analytics, and more in one comprehensive program. Master the essential skills, explore real-world applications, and gain hands-on experience. By course completion, you'll be well-prepared for a successful career in digital marketing
Introduction to Digital Marketing
Overview of digital marketing, its importance, and the digital marketing landscape.
Setting goals and objectives for digital marketing campaigns.
Website and SEO (Search Engine Optimization).
Website design and optimization for user experience (UX).
SEO fundamentals, keyword research, and on-page optimization.
Content Marketing and Blogging
Content marketing strategies, creating valuable content, and storytelling.
Blogging best practices, content promotion, and building an audience.
Social Media Marketing
Social media platforms (Facebook, Twitter, Instagram, LinkedIn), profile optimization, and content creation.
Social media advertising, targeting, and analytics.
Email Marketing and Automation
Building email lists, creating effective email campaigns, and email marketing tools.
Email marketing automation, segmentation, and A/B testing.
Paid Advertising (Google Ads, Facebook Ads)
Google Ads (formerly AdWords) basics, keyword targeting, and ad creation.
Facebook Ads, ad targeting options, and campaign optimization..
Affiliate Marketing and Influencer Marketing
Introduction to affiliate marketing, finding affiliate programs, and affiliate marketing strategies.
Influencer marketing, identifying influencers, and influencer collaboration.
Analytics, Reporting, and Strategy
Web analytics (Google Analytics), tracking campaign performance, and reporting.
Creating a digital marketing strategy, budgeting, and measuring ROI.
- Weekly quizzes and assignments on digital marketing topics
- Mid-term project to create a digital marketing campaign
- Final project assessment where students design a comprehensive digital marketing strategy.
Note: Encourage students to work on real-world digital marketing projects and analyze existing campaigns for practical experience. Keep the syllabus updated to reflect the evolving digital marketing landscape and technologies.